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Introduction
If you're in the media, having a press release example is an important part of your job. If it's not done well, it can hurt your reputation and make you look unprofessional. So how do you write a great press release? Well, there are a few guidelines that professionals in the media follow when writing their releases. If you follow them too closely, though, then nobody will take your release seriously because they already know what good writing looks like! But if you come up with something different—something that doesn't fit into any other style guides out there—then hopefully people will pay attention to what they read!
Writing a media release
A media release is a short, written statement that's used to announce the results of an investigation or research project to the public.
Media releases are usually used by professionals in the field of journalism, advertising, marketing and PR. If you want your company's story told through print media (newspapers, magazines), radio stations or TV networks then it's likely you'll need a media release template for your press materials.
A journalist will often ask for more information about a story before committing themselves to writing about it - so if they make contact with your company then they'll probably want something more detailed than just "we're launching our new app next week". This can include details about how long people will have access to it; whether there'll be any discounts available during launch week etc..
Media release formats
A media release is a formal statement of news. It's different from a press release template, which is used by PR agencies to distribute information about their clients and their products. Media releases are often issued by companies with limited resources, as they don't have the budget or staff required to create press releases themselves.
Media releases should be written in clear, concise language that is easy to understand and read—so they don't need fancy words like "round" or "bought." Also unlike most other types of writing, there's no need for excessive punctuation; instead use short sentences with minimalism at its core: "We're excited about this new product launch," rather than "We are very excited about our new product launch." This will make your writing more accessible for journalists who may not know much about your business yet!
Media release tips
Be specific.
Be concise.
Use a media release template if you have one, but keep it simple and clean—don't get too bogged down in details, because the purpose of your release is to inform people that something happened, not provide a detailed account of what happened (unless it's relevant).
Write in the active voice: "We're excited about our new product launch," rather than "The product launch has been exciting for us." When writing about yourself or others, try to avoid using adjectives that are negative or subjective ("Our competitor has better quality control"). That way when someone reads your story they can analyze their own performance without thinking about whether they're doing good enough or bad enough—the focus should be on what makes them great instead!
News media releases
A media release is a one-page document that includes a headline, subheadings and contact information. It should be written in the third person, using journalistic style.
When you're writing your own sample press release template, remember to:
Keep it short and sweet—no more than two paragraphs (including any quotes). If you need more than two pages for your story, then it's probably not worth releasing at all!
Use simple language that is easy for readers to understand. Don't use big words or complex sentences unless they're absolutely necessary!
Example of a media release
A event press release template
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A good headline. The headline is the first thing your readers see and it will determine how long they read your email or article. It’s also one of the most important things you can do to get attention for yourself, since it sets an expectation for what comes next in your message (the body).
A dateline and contact name/email address. This helps ensure that people know when an event happened, who attended/sponsored it, etc., which makes them more likely to read further information about it without having any questions about where they left off reading last week's issue of "The New York Times" (or whatever publication).
Quote from spokesperson(s) if available—whoever wrote this article might have been quoted somewhere else before; if so then make sure those quotes are included here so readers know why these folks were chosen for this interview/article instead of someone else who may have had similar experience but wasn't chosen due only because no one could find three other people willing enough at short notice!).
Follow these guidelines to get your event, product or announcement into the news.
When writing a press release sample, it is important to include contact information and a photo of the event or product. The best way to make sure that your release gets into the news is by following these guidelines:
Write a clear headline. Your headline should be short and punchy, but it should also be accurate so people will take you seriously when they read it—and remember what you say in their articles!
Use active voice instead of passive voice (i.e., "The event was held at..."). This doesn't mean that every sentence needs to start with an action verb; however, if possible try using verbs as opposed to nouns whenever possible because this makes sentences easier for readers who have trouble following complex directions or instructions on how something works (for example: "You can RSVP here!" vs "Your RSVP will be received by").
Use the inverted pyramid style whenever possible so that readers feel like they're getting all the info right away without having any questions unanswered at first glance!
Conclusion
With the right media release template, you can get your message out there to journalists and other media outlets. The key is in knowing how to write a professional-looking news release example that will impress reporters and editors with its attention to detail, professionalism and focus on what they need.
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