How to Use GMB Everywhere?

When it comes to improving your business’s local SEO performance, every tool counts. While many may dismiss browser extensions as mere novelties, some stand out as genuinely effective, offering features that rival full-fledged desktop applications. One such tool is GMB Everywhere, a Google Chrome extension designed to simplify the management and optimization of your Google Business Profile (formerly Google My Business, or GMB).

Whether you're an SEO professional working with multiple clients or a small business owner managing your own Google Business Profile, GMB Everywhere offers a wealth of practical features that can help you streamline your local SEO efforts. This post will dive into how to use GMB Everywhere, explore its key features, and highlight how it can help you gain a competitive edge in your industry.

What is GMB Everywhere?

GMB Everywhere is a Google Chrome extension designed to help users perform audits and competitive analysis on Google Business Profiles. This tool is invaluable for gaining insights into your own Google Business Profile as well as those of your competitors.

By providing detailed reports and helping you discover areas for improvement, GMB Everywhere makes it easier to optimize your profile and increase your chances of being discovered by potential customers in your local area.

GMB Everywhere’s core strength lies in its simplicity. Once installed, all you need to do is search for businesses on Google Maps, and you’ll be able to access an array of valuable data about their profiles. This extension helps you track your own profile’s performance, monitor competitors, and improve your visibility, all with minimal effort.

Key Features of GMB Everywhere

GMB Everywhere offers several features that can significantly boost your local SEO efforts. Below, we’ll take a closer look at the main features of this extension and explore how they can benefit your business.

1. Discover Categories Used by Competitors

One of the most important ranking factors on Google is the selection of categories for your Google Business Profile. Properly choosing both primary and secondary categories increases the likelihood that potential customers will find your business when they search for products or services you offer.

With GMB Everywhere, you can easily identify the categories used by your competitors. Simply click on a competitor’s Google Business Profile on Google Maps, and you’ll be able to see both the primary and secondary categories they have selected.

This insight is crucial because it allows you to understand the categories that are helping other businesses rank well. You can then replicate this strategy by choosing categories that closely match your own business, giving you a better chance to compete in local search results.

2. Complete Basic Audits on Business Listings

One of the most powerful features of GMB Everywhere is the ability to conduct a thorough audit of a business’s Google Business Profile. When you’re looking to optimize your own profile or analyze a competitor’s, this tool can save you an immense amount of time.

Instead of manually gathering details like website information, review links, or business descriptions, GMB Everywhere allows you to quickly pull up an in-depth report on a single page. In just a few clicks, you can access all the relevant information about a business's profile, including the name, address, phone number, website, and more.

This information can then be used to compare and contrast against your own profile. Additionally, the tool generates links to external sites so that you can perform further audits. For example, it provides a link to check your competitor’s mobile-friendliness or to see how fast their website loads, all of which can affect their SEO performance.

3. Analyze Reviews for Reputation Management

Online reviews are a critical part of your business’s online reputation. GMB Everywhere makes it easy to manage and analyze customer feedback by providing a detailed review audit for any Google Business Profile you investigate.

The extension displays a variety of metrics, including:

• The total number of reviews for a business

• The average Google rating

• The number of reviews with photos

• Reviews written by local guides

• The average review rating over time

You can even visualize the progress of reviews over time with graphs, which can help you monitor how effectively your reputation management efforts are working.

For digital marketers or agencies, this feature is particularly valuable. If you’re working with clients, you can generate a detailed report of their review history, analyze their performance, and help them craft a strategy for improving their online reputation.

4. Analyze Competitors’ Google Posts

Google Posts are another vital aspect of local SEO. Regular posting on your Google Business Profile can improve your visibility and drive more engagement with customers.

With GMB Everywhere, you can easily analyze your competitors’ posting strategies. The extension shows you important details like:

• The frequency of posts

• The average post length

• Whether the posts include images or videos

This feature helps you understand the optimal posting practices for your specific industry or local market. For example, you can identify trends such as whether competitors with high rankings tend to post more frequently or use specific types of content (like videos or offers). You can then adopt similar strategies to improve your own post engagement.

5. Teleport Feature for Location-Based Ranking Insights

One of the standout features of GMB Everywhere is the Teleport function. This tool allows you to see how a business ranks in a specific location, giving you insights into local competition and how your business compares.

This feature is especially valuable if you serve multiple locations or are targeting a different geographical area. By entering a location, you can see where your competitors are ranking in that specific region, which can help you refine your local SEO strategy to be more competitive in that area.

6. Time-Saving and Efficiency

One of the most appealing aspects of GMB Everywhere is its ability to streamline the auditing process. Typically, gathering data from a Google Business Profile could take up to 30 minutes or more, especially if you're manually collecting information from various sources. With GMB Everywhere, this process is simplified to just a few clicks, saving you valuable time.

The tool not only aggregates all the data into one easy-to-read report but also provides direct links to external sites for further analysis. For instance, you can check how mobile-friendly a business's website is or analyze its page speed—all in one go.

Pricing and Plans

GMB Everywhere offers a free version with limited functionality. In the free version, you can perform up to five audits per month. This can be enough if you only need to do occasional research or are just getting started with local SEO.

However, if you need unlimited access to the features, you can upgrade to the paid version. The paid version costs $20 per month, or $120 per year (which offers a 50% discount). With the paid version, you can perform an unlimited number of audits, making it an excellent option for agencies or businesses that rely heavily on GMB audits.

One downside of the tool is that white labeling of reports is not yet available. If you need to present reports under your own brand or use them for client deliverables, this may be a limiting factor. However, for most users, the features and functionality provided by GMB Everywhere are more than enough to justify the cost.

Who Should Use GMB Everywhere?

While any business owner can benefit from using GMB Everywhere, the tool is particularly valuable for:

1. SEO Professionals & Agencies – If you're managing multiple clients or performing competitive analysis regularly, GMB Everywhere can save you a significant amount of time and effort. It acts as a fast, cost-effective prospecting tool that lets you gather all the necessary data within minutes.

2. Small Business Owners – If you’re a small business owner managing your own Google Business Profile, this extension will help you audit your profile quickly and efficiently. You can also analyze your competitors to see where you can improve and stay competitive in your local market.

3. Local SEO Experts – For experts specializing in local SEO, GMB Everywhere provides a fast, comprehensive way to track business performance, monitor online reputation, and optimize Google Business Profiles for better rankings.

Final Thoughts

GMB Everywhere is a must-have tool for anyone serious about improving their local SEO. Whether you're an SEO manager, digital marketer, or small business owner, this extension provides powerful features that can help you streamline your Google Business Profile audits, analyze competitors, and manage your online reputation with ease.

With its simple interface, time-saving capabilities, and a robust set of features, GMB Everywhere is a valuable resource for gaining a competitive edge in the crowded world of local SEO.

Ready to get started? Install GMB Everywhere today and start optimizing your Google Business Profile like a pro!